He believed marketing was an essential part of economics and saw as influenced not only by price but also by, and various middlemen (agents, etc.) operating as sales and. Views about marketing External video, 57:30, Kotler starts speaking at 3:30 Kotler started teaching marketing in 1962 at the, Northwestern University. He did a year of work in mathematics at and in at the University of Chicago. He studied at for two years and was accepted without a bachelor's degree into the Master's program at the (1953 ) and his PhD at (1956 ), earning both degrees in economics.
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